The Story Behind Tradeswork Logic
From the rink to the boardroom - a journey built on discipline, teamwork, and a drive to win.
Mark Simpson
After hockey, I wanted to build something of my own. My tech background made consulting a natural fit, and I've learned that simple solutions often deliver the biggest payoffs.
Growing up in New Brunswick, I learned early that hard work and preparation are everything. That mentality carried me through the QMJHL with Moncton and Bathurst, then to the University of New Brunswick where I balanced being a student-athlete, earning my Bachelor of Computer Science while winning two national championships with the Varsity Reds.
My pro career started in the American Hockey League with the Stockton Heat before I made my way to Europe, with stops in Finland, Italy, and Sheffield. I was fortunate enough to be part of another championship-winning team with the Steelers - a fitting way to wrap up my time on the ice.
The Journey
From New Brunswick to the world - and back to building something new.
QMJHL
Moncton & Bathurst
Started my junior career in the Quebec Major Junior Hockey League, learning what it takes to compete at a high level.
University of New Brunswick
Student-Athlete
Completed my Bachelor of Computer Science while playing for the Varsity Reds. Balanced late-night coding with early morning practices.
AHL - Stockton Heat
California, USA
Two seasons in the American Hockey League with the Calgary Flames affiliate.
Europe
Finland & Italy
Took my game overseas, experiencing different hockey cultures and learning to adapt quickly to new environments and systems.
Sheffield Steelers
United Kingdom
Spent two seasons in England's Elite Ice Hockey League, capping off my playing career with another championship.
Tradeswork Logic
Present Day
Now I apply the same discipline, preparation, and competitive drive to helping service businesses win through intelligent automation.
On The Ice
Why This Background Matters
Professional athletes and field service workers have more in common than you might think. We both know what it's like to work long, unpredictable hours. To be on the road constantly. To have our success depend on preparation, execution, and the team around us.
I understand the grind. That's why I'm passionate about building systems that eliminate busywork so you can focus on what you do best, whether that's closing deals, serving customers, or growing your business.
I genuinely enjoy learning about different businesses, understanding their unique challenges, and designing AI-powered solutions that accelerate their growth. Every business is different, and that's what makes this work exciting.
Discipline
Consistent effort and attention to detail - in hockey and in automation.
Teamwork
Your success is my success. We work together to get results.
Winning
I play to win. That means delivering real, measurable results for your business.
Let's Build Something Together
Ready to see how automation can transform your operations? I'd love to hear your story.
Schedule a Conversation